Cultural intelligence for the Twin Cities

We help a city show up for its own culture.

Wathaag connects the people who make culture, the places that host it, and the neighbors who love it — built on real community relationships, not follower counts. Everything worth showing up for, from a Northeast gallery opening to a Sunday market in Saint Paul.

[ festival crowd at dusk ]
[ gallery ]
[ live set ]
[ stage play ]
[ maker's market ]
Why we exist

Culture is a shared benefit. When a room fills up for a local artist, everyone in the neighborhood is richer for it — so we built the connective tissue that makes those rooms fill up.

Wadaag — Somali for shared benefit

How Wathaag works

1

Tastemakers curate

Trusted local voices surface what's genuinely worth your time — measured by real reach and attention, not follower counts.

2

Venues connect

Theaters, galleries and festivals reach the right communities and get cultural intelligence to program with confidence.

3

Audiences show up

A feed tuned to what you love, with a standing invitation to discover something new — so you're never stuck in a silo.

The communities we serve

Musicians & venuesVisual artists & galleriesTheater & performanceFilm & repertory cinemaFestivals & marketsImmigrant & diaspora artsNeighborhood cultural orgs